Every cause highlighted on our platform is advocated by a changemaker who grows to be a cause ambassador or an expert in the related field. The entire process of becoming a cause ambassador is gamified, interspersed with certain perks & benefits one can redeem from our in-house store. At each level, the user must perform certain functions that involve getting work done at ground zero – fundraising, signing petitions, and collaborating with relevant NGOs, and other stakeholders. All this, while engaging and mobilizing their followers on the platform to also be champions of the cause.
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